# Consulting & strategy · experience and example brief

Richie Lin · Experience and work samples

I combined research and analysis to recommend pilot markets and business priorities, then refined the presentations after staff feedback.

## Relevant experience

### Research backed recommendations

Used regional research and stakeholder analysis to recommend two pilot markets and revised the presentation after staff feedback.

Working principle: Make the criteria behind a recommendation explicit so feedback can improve it.

Case: https://richielin.com/pages/nyuc

### Business synthesis

Translated product and channel analysis into a Holiday Game Plan with inventory and marketing recommendations.

Working principle: Bring product and channel findings together around one planning decision.

Case: https://richielin.com/pages/breaking-games

## Illustrative brief · proposed approach

Which of two markets should a team explore first?

Inputs: The objective, evaluation criteria, market sources, available customer data, and operating constraints.

1. Agree on the decision criteria and identify the assumptions that could change the answer.
2. Compare options using the same measures and trace findings to their sources.
3. Recommend a limited next step, explain the tradeoffs, and identify what remains uncertain.

Proposed deliverable: An options comparison and an executive style recommendation memo.

Evaluation: Make the rationale reviewable and define the evidence needed for the next decision.

## Related methods and exercises

- SQL report reconciliation (Illustrative sample · Synthetic data): https://richielin.com/pages/samples/sql-quality-check
- Campaign conversion readout (Illustrative sample · Synthetic data): https://richielin.com/pages/samples/campaign-readout
- Research workflow pilot (Illustrative sample · Planning estimates): https://richielin.com/pages/samples/operations-pilot

## Context

The cases cover research, options comparison, recommendations, and revisions after stakeholder feedback.

The proposed brief is a planning exercise. Each linked method includes its data or assumptions.

Role titles: Consulting Intern · Business Strategy Intern · Strategy & Operations Intern · Operations Consulting Intern

Contact: richielin02@gmail.com
Online: https://richielin.com/pages/roles/consulting-strategy