01. Fixing The Menu To Help The Customer
During my time as a Business Operation Intern at Poke Inn, I looked at how we handled digital and in-store ordering. We were using platforms like DoorDash and UberEats, but the buying process had friction points that made it hard for people to finish their orders.
I saw that we had low-performing menu options that were just causing choice fatigue for our customers.
We needed to stop giving people too many items to look at and instead make the customer journey feel smooth and simple. The goal was to help them find what they wanted without having to think too much.
I found the specific spots where people were getting stuck by looking at how they ordered through DoorDash and UberEats.
I did not just guess what people liked; I analyzed past sales data for ingredients and sauce pairings to see what was actually moving.
To fix the flow, I redesigned our category options to put our Best Sellers right in front of the customer so they didn't have to look for them.
02. Using Data To Sell More
Once I knew what people were actually buying, I had to use that data to help the business grow. I knew that if we packaged our most popular items correctly, we could make the buying process feel more natural.
I used the sales data I found to create new product bundles that matched the exact flavors people already loved.
I tested out different versions of these promotions to see which ones people actually chose in real-time.
I removed the menu options that weren't selling well to clean up the store and reduce that choice fatigue I found earlier.
By changing the layout to highlight our Best Sellers, I made it much easier for customers to make a quick decision and get to the checkout page.
03. Seeing The Real Results
By listening to what the data told me and simplifying the menu, the store saw a real change in how people shopped.
Testing those new promotion variations worked, and we saw the take rate for those specific combos go up by 30%.
Getting rid of the low-performing items and fixing the category design greatly improved our total conversion rate and made the shop look better.
By fixing the friction points in the buying process, we directly increased both checkouts and total orders across all our platforms.