Selected work

Selected projects.

Six case studies covering customer analysis, marketing, regional research, and operations. I explain my contribution and the evidence behind each recommendation.

Explore by topic or technique.

Focus areas ↗Skills & tools ↗

UCI wholesale customers / Annual spending

42.9%

of recorded spending came from
the highest spending 20% of customers.

Customer records

20%

Recorded spending

42.9%

88 of 440 records · Historical public data

Independent project

Customer Segmentation & BI

Sep 2026

Customer segmentation & spending concentration

I studied purchases from 440 wholesale customers to find who spent the most and how their buying patterns differed. I checked the totals and suggested questions for future marketing tests.

Python · pandas · scikit learn · SQLite · Plotly

440customer recordsRead case

Campaign measurement / Meta ad spend

$37.2K analyzed

34.7% without recorded results$12.9K

Next step: check how results are recorded before changing the budget.

SQL & business analysis

Breaking Games

Jul 2026 to Aug 2026

SQL reporting & campaign measurement

I organized information about 99 products into reusable reports. I found advertising spend with no recorded results and used the findings to recommend holiday stock and marketing priorities.

SQLite · SQL joins · HTML/Chart.js · KPI reporting

99products in SQL reportingRead case

NYUC / Regional research

2,857stakeholder records
compared with regional research

Recommended pilot areas

Albany, Schenectady
& Troy
Utica & Rome

Two areas proposed for an outreach test. The case covers research and planning.

Market research & audience strategy

New Yorkers United for Child Care

Jun 2026 to Aug 2026

Regional market research & onboarding

I combined regional child care research with 2,857 stakeholder records to recommend where New Yorkers United for Child Care could test expansion. I also planned how to introduce new audiences to its work.

Excel · CRM analysis · Campaign audits · Presentation design

2,857stakeholder records analyzedRead case

Romin / Creative testing

Weeklycreative comparisons

50+ad variations tested

Engagement analysis in Excel

Messages selected for

Email
Landing pages
Instagram Stories

Customer feedback also informed product discussions with developers.

Product marketing & experimentation

Romin

Sep 2024 to Jan 2026

Product positioning & creative testing

I studied competing desk products, rewrote product descriptions around customer benefits, and tested advertising variations. I also worked with developers to prioritize customer feedback.

Excel · A/B testing · Competitor research · Product roadmapping

15%catalog conversion improvementRead case

Wayfair / Extern research project

Public competitor information

n8n+Gemini

Shared research in Google Sheets

Research outputs

Trend reports
Visual reference boards
Presentation

A summary of the research workflow. It does not represent measured time savings.

Market intelligence automation

Wayfair / Extern Project

Jul 2026 to Aug 2026

Competitor research automation

I used n8n and Gemini to help collect competitor information and update a shared research sheet. I summarized rug market trends in reports, visual reference boards, and a presentation.

n8n · Gemini · Google Sheets · Google Slides

n8nworkflow automationRead case

Poké Inn / Product combinations

Reviewed: Sales patterns in Excel
Changed: Featured product combinations

30%

reported relative increase in featured combo selection

The original selection rates and comparison period are not published here.

Business operations

Poké Inn

Jun 2024 to Aug 2024

Sales analysis & product bundles

I studied sales in Excel and changed how products were grouped into featured meal combinations. The reported rate of choosing those combinations increased by 30%.

Excel · Sales analysis · Product bundling

30%featured combo selection improvementRead case

More working examples

Proposed formats for research review and experiment planning.

Signal Desk ↗

A source to review workflow for competitive research.

Experiment Card ↗

A test brief that defines the audience, measurement, and decision.

Signal Desk context ↗Experiment Card context ↗