Selected work

Clearer choices. Better outcomes.

A pair of projects where research, data, and cross-functional execution turned friction into measurable progress.

A product-focused creative workstation

Romin · Go-to-market strategy

From technical detail to customer value

15% sales lift · 25% stronger ad engagement

A colorful poke bowl

Poke Inn · Ordering experience

From menu friction to faster decisions

30% lift in combo take rate