Product strategy & growth
Find the sharpest market position, decide what to build first, and connect the roadmap to measurable growth.
I shape complex systems into tools people actually use.
I'm Richie, a product strategist and operator who starts with the numbers, gets close to the customer, and helps teams turn the right insight into something useful.
- Research-led
- Commercially grounded
- Built to ship
Available for select projects
Product strategy✦Customer growth✦Data & insights✦User research✦Experimentation✦✦✦✦✦✦
Capabilities
Where I'm most useful.
I work best where product, customer behavior, and commercial outcomes meet.
Customer research & UX
See where people hesitate, simplify the journey, and turn real customer behavior into better product decisions.
Experiments & analytics
Design focused tests, read the signal in the data, and keep the changes that move customers and the business.
Go-to-market enablement
Give sales and marketing a clear story, practical tools, and a message that matches what the product actually does.
Selected work
Evidence over assumptions.
Two examples of turning customer friction into practical product and growth decisions.
Romin · Go-to-market strategy
Turned product detail into a reason to buy.
Reframed the product around customer outcomes, aligned engineering and marketing, and tested the story in-market.
15%sales lift
25%better ad engagement
Poke Inn · Ordering experience
Made the easiest choice the best-selling one.
Used ordering data to remove choice fatigue, reorganize the menu, and package popular items into clearer combinations.
30%combo take-rate lift
3ordering channels improved
How I work
A simple path to results.
The exact work changes. The logic stays clear.
Find the friction
I combine user conversations, product behavior, and business data to isolate the problem worth solving.
Shape the plan
I turn the evidence into a focused direction, define the bets, and make the next decisions easy to understand.
Ship and learn
I work across the team to launch, measure what changed, and feed the learning into the next version.
Working together
Have a product problem that needs a clearer answer?
If you're building something new—or trying to make an existing experience work harder—let's compare notes.
Let's talk richielin02@gmail.com