Economics student · Binghamton University
Business &
marketing analytics.
I’ve worked on child care outreach, desk product messaging, and restaurant sales. Across those projects, I’ve used research and data to decide what to improve or test next.
BA Economics · Accounting minor
Binghamton University · Class of 2028
Selected work
Independent analysis, internship work, and externship projects. Each case explains what I did, what I found, and the recommendation that followed.
UCI wholesale customers / Annual spending
42.9%of recorded spending came from
the highest spending 20% of customers.
88 of 440 records · Historical public data
Customer Segmentation & BI · Public data
I grouped 440 customers by what they bought and checked that the totals matched. The result suggests which customer groups could be worth studying next.
Inspect the analysisBreaking Games
I built SQL reports for 99 products and found that 34.7% of analyzed ad spend had no recorded results.
SQL reporting and campaign measurementNew Yorkers United for Child Care
I compared 2,857 stakeholder records with regional research to recommend two pilot areas.
Regional research and audience planningRomin
I rewrote product descriptions, tested more than 50 ads, and discussed customer feedback with developers.
Product messaging and creative testingSix cases across internships, externships, and independent analysis.
View all workFocus areas
Business analysis and marketing are my main interests. These pages connect each area with relevant projects and examples of how I approach the work.
SQL reporting · Data quality · Recommendations
Campaign measurement · Experiments · KPIs
Audience workflows · Onboarding · Reporting
Operating decisions · Process improvement · Analysis
Regional research · Segmentation · Customer insights
Positioning · Customer benefits · Creative testing
Further interests include data, strategy, product, and AI workflows.
Explore all focus areasWorking notes
A report that counts sales twice, and a test with more signups but no clear winner. Both use invented data so the calculations can be shared and checked.
A database join combines related records. In this example, combining orders and advertising records directly repeats some sales. Total each source by product first, then check that the numbers match.
Revenue · Same scale from $0 to $500
More people signed up after seeing version B. The sample is still too uncertain to tell whether B reliably improves the signup rate. It is not enough to declare a winner.
Signup rate · Scale from 0% to 10%
| Version | Visitors | Signups | Signup rate |
|---|---|---|---|
| A | 1,200 | 60 | 5.0% |
| B | 1,200 | 72 | 6.0% |
Signup rate means signups divided by visitors. The difference is 1 percentage point. Its approximate 95% uncertainty range runs from negative 0.82 to positive 2.82 percentage points.
Read the decision & assumptions ↗Illustrative sample · Fictional product
An exercise in explaining a product clearly, supporting each promise, and planning how to test the message.
Experience
A few of the teams and programs behind the projects above.
Digital Organizing Intern
SQL & Database Architecture Extern · Extern Program
Product Marketing & Strategy Lead (Part time)
Business Operations Intern
About me
I’m an Economics student at Binghamton University with a minor in Accounting. My work has involved customer research, marketing, and everyday operating decisions.
At NYUC, I revised regional recommendations after staff feedback. At Romin, I worked with developers on customer feedback and product updates. In my independent analysis, I used Python and SQL to study purchasing patterns and check the numbers.
Excel · SQL / SQLite · Python / pandas / scikit learn
See the customer analysis ↗Plotly · HTML/Chart.js · Google Sheets · PowerPoint
See the business recommendations ↗A/B testing · Market research · Positioning · n8n · Gemini
See the research workflow ↗Explore the evidence behind my analytical, technical, and communication skills.
View all skills & toolsContact
For a question about a project or an opportunity to work together, email me.
richielin02@gmail.com More ways to get in touch