I shape complex systems into tools people actually use.
Hello 👋 I’m Richie, a product person who looks at the numbers first. I like to find where things are stuck and fix them so people have a better time using what we build.
Builder: I help plan and ship products by looking at what customers really need and what the data says.
Bridge: I work between the people building the tech and the people selling it so we are all on the same page.
Craft: I care about how a product works and how it feels to use so that people keep coming back.
“The only way to build a great product is to understand the problem you are solving better than anyone else.”
Where I Am Most Useful
Most of my work follows a few patterns. If you need help in these areas, we should talk.
Product Strategy & Growth
I look at the market and the competition to figure out what makes a product special. I help decide which features to build first to help the business grow.
Customer Research & UX
I talk to users to find where they get confused or stop using a tool. I simplify the steps so it is easy for them to finish what they started.
Tests & Data
I run tests to see which ideas work better. I look at the numbers to see if a change actually helped or if we need to try something else.
Sales & Marketing Help
I help teams sell better by creating guides and scripts that explain the product in a simple way.
A Sample Of What I Have Built And Fixed
I look for ways to make things work better for the business and the people using them.
A product team needed to grow their sales and better understand their users.
I looked at what other companies were doing and rewrote the website to focus on how the product helps people. I also tested 50 different ads to see which ones people liked most.
Sales went up by 15%, and 25% more people started clicking on the ads.
A food business was using apps like DoorDash and UberEats but wanted more orders.
I looked at where people were getting stuck in the app and fixed those spots. I grouped popular items together and removed choices that were just confusing people.
More people finished their orders, and 30% more people started buying the new food combos.
A sales team needed more leads and a better way to keep customers.
I created a new system where we gave people helpful books and tools when they signed up. I also wrote new scripts to help the sales team talk to different types of customers.
Sign ups went up by 20%, and half of those people stayed as long-term customers.
Go To Market Strategy
I led the full plan for this product. I tested different ways to explain the benefits to users, which helped 25% more people stay engaged and boosted sales by 15%.
View Case Study
User Experience Design
I made it easier for people to order food on their phones. By removing menu items that didn't sell well, I made it simpler to choose, which helped combo sales go up by 30%.
View Case StudyA Simple Path To Results
Every project is different, but I usually follow these steps to make sure we are building the right thing.
Look For The Friction
It starts by finding what is not working. I look at how people use the product to find where they get stuck.
I talk to users and look at the data so we can agree on the real problem.
Shape The Plan
Next, I turn what I learned into a clear direction. This might be a site redesign or a better way for customers to sign up.
I map out the steps so we can make decisions and test ideas fast.
Build And Improve
Once we have a plan, I work with the team to get the first version built and shipped.
I add ways to measure if it is working, then use that feedback to keep making the product better.
“If you are not embarrassed by the first version of your product, you’ve launched too late.”
Small Choices Make A Product Feel Right
I look at the details that help people trust a tool and use it every day.
Simple Words
I avoid jargon so everyone knows what we are talking about.
Clear Steps
I remove anything that gets in the way of a user getting their work done.
Honest Data
I use numbers to tell the truth about what is working and what isn't.
Team Work
I believe the best products come from everyone working together toward one goal.
Let’s Talk About Your Project
If you are building something new or trying to make a current tool better, let’s talk. I am usually a good fit if you need someone who can look at a problem from both the business side and the user side.