My contribution
Combined stakeholder data, regional research, and a campaign audit to recommend markets and an outreach plan.
← All work
New Yorkers United for Child Care · Market research & audience strategy
Regional market research & onboarding
I combined regional child care research with 2,857 stakeholder records to recommend where New Yorkers United for Child Care could test expansion. I also planned how to introduce new audiences to its work.
2,857stakeholder records analyzed
122posts and email sends audited
2pilot markets recommended
Project overview
From local research to two proposed pilot areas
Work produced
Recommendation slides, three planned introductory emails, and four advertising concepts.
Research and proposed outreach. The pilot areas were recommendations, not a completed expansion.
NYUC / Regional research
2,857stakeholder records
compared with regional research
compared with regional research
Recommended pilot areas
- Albany, Schenectady
& Troy - Utica & Rome
Two areas proposed for an outreach test. The case covers research and planning.
Project overview
Regional outreach and audience engagement for New Yorkers United for Child Care.
Methods
Opportunity assessment, customer research, lifecycle planning, and stakeholder communication.
Purpose
Helps a team compare markets, prioritize audiences, and connect a pilot to measurable actions.
Terms explained
- Stakeholder records
- Records about people connected to the organization and its work.
- Pilot
- A limited test before committing to a larger expansion or campaign.
- Onboarding and CRM
- Onboarding introduces people to the organization. A CRM system keeps contact records and related activity organized.
01 · The business question
Where should the organization test regional expansion, and how should outreach support it?
02 · My contribution
- Used Excel to study 2,857 stakeholder records alongside regional child care research. Compared areas for a possible expansion test.
- Reviewed 74 Instagram posts, 48 email sends, and contact activity. Used those findings to define audience groups and plan three introductory emails.
- Defined measures for clicks, petition signatures, and event registrations. Designed four advertising concepts and a proposed mobile signup page with local messages and consent fields.
- Revised recommendation slides and a presentation script after staff feedback to make the next steps clearer.
03 · The finding
Recommended testing outreach in two areas: Albany, Schenectady and Troy, and Utica and Rome. The recommendation connected local research with a plan for reaching people in each area.
04 · The decision
Use clicks, petition signatures, and event registrations to review the proposed expansion test. Decide what to measure before sending the messages.
Learning notes
A market recommendation needs an operating plan.
- Regional context matters alongside stakeholder counts. Both help explain why a limited pilot is worth testing.
- A recommendation becomes more actionable when audience segments, messages, a sign up journey, and KPIs are defined together.
A next questionEvaluate the proposed two market pilot using a consistent set of clicks, petition signatures, and event registrations.
05 · Work delivered
- Two market pilot recommendation
- Audience segments and three email plan
- Four paid social concepts and mobile signup prototype
- Revised presentation slides and script
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Context & measurement notes
Internship research and proposed outreach work. The two areas were recommendations. This case does not report a completed expansion or results from a launched campaign.