Primary interest

Marketing operations

Audience workflows · Onboarding · Reporting

My work connects campaign audits, audience segments, onboarding plans, and repeatable research workflows. I’m interested in helping marketing teams make those moving parts easier to manage.

Email Richie Explore the methods ↓

Project connections

Specific contributions and the methods behind them.

Lifecycle planning

New Yorkers United for Child Care
Jun 2026 to Aug 2026

My contribution

Defined audience segments and a three email onboarding plan with KPIs for clicks, petition signatures, and event registrations.

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Practical lesson

Audience segments, message timing, and event definitions belong in the same plan.

Workflow automation

Wayfair / Extern Project
Jul 2026 to Aug 2026

My contribution

Used n8n and Gemini agents to connect competitor monitoring with Google Sheets updates.

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Practical lesson

Repeatable research needs a consistent record format and review step.

Campaign reporting quality

Breaking Games
Jul 2026 to Aug 2026

My contribution

Developed a five KPI dashboard and flagged advertising spend without recorded results.

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Practical lesson

Missing measurement should remain visible in an operating report.

Illustrative brief · Proposed approach

A proposed exercise.

How should a new audience move from sign up to its first meaningful action?

Start withConsent rules, audience definitions, existing messages, event definitions, and campaign ownership.

Map the proposed journey, entry criteria, consent checks, and exit conditions.
Document message purpose, audience rules, campaign tags, and a review owner for each step.
QA the journey and prepare a reporting view before proposing a limited pilot.

What I would deliver: An onboarding map, campaign checklist, and KPI specification.
How I would evaluate it: Track delivery and intended actions using agreed definitions. Review unsubscribes as a guardrail.

Field notes & related role titles

Marketing Operations Intern · Marketing Strategy & Operations Intern

NYUC’s onboarding sequence was a plan. Its audience rules, messages, and KPIs describe proposed campaign work.

The example brief above describes a proposed approach. Case studies distinguish completed work, reported results, and recommendations.

Related methods & exercises

Download the field brief ↓

Each exercise includes a question, its assumptions, and working files.

Marketing operations

Illustrative sample · Proposed journey

Three email onboarding plan

A plan for three introductory emails explains who should receive each message, what action it encourages, and when messages should stop.

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Business operations & AI

Illustrative sample · Planning estimates

Research workflow pilot

A short proposal compares a manual research process with an automated approach and explains how to test it.

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