Primary interest

Product marketing

Positioning · Customer benefits · Creative testing

At Romin, I connected competitor research with benefit focused product copy, creative testing, and customer feedback.

Project connections

Specific contributions and the methods behind them.

Romin
Sep 2024 to Jan 2026

My contribution

Rewrote desk product copy around customer benefits. Catalog conversion improved by a reported 15% in the first month.

Practical lesson

Start a product message with the customer benefit, then connect it to a supported feature.

New Yorkers United for Child Care
Jun 2026 to Aug 2026

My contribution

Designed four paid social concepts and a mobile signup prototype with localized messaging and consent fields.

Practical lesson

Audience context should shape both the message and the next step.

Wayfair / Extern Project
Jul 2026 to Aug 2026

My contribution

Synthesized competitor and design trend research into reports, moodboards, and a presentation.

Practical lesson

Positioning depends on understanding the alternatives a customer sees.

Illustrative brief · Proposed approach

How would I clarify the value of a product for a new audience?

Start withCustomer feedback, product capabilities, competitor messages, and the intended audience.

Identify the audience’s main problem and distinguish observed needs from assumptions.
Draft a message hierarchy connecting each benefit to a supported product capability.
Propose a creative or landing page test and review customer feedback with product partners.

What I would deliver: An audience brief, message hierarchy, and a test ready creative brief.
How I would evaluate it: Agree on the target action and evaluate the message against a comparison version.

Field notes & related role titles

Product Marketing Intern · Product Marketing & Strategy Intern

The work covers benefit focused copy, competitor research, creative tests, and collaboration with developers.

The example brief above describes a proposed approach. Case studies distinguish completed work, reported results, and recommendations.

Each exercise includes a question, its assumptions, and working files.

Product marketing

Illustrative sample · Fictional product

An exercise in explaining a product clearly, supporting each promise, and planning how to test the message.