Primary interest

Market research & insights

Regional research · Segmentation · Customer insights

I combine customer and stakeholder data with secondary research to understand markets, audiences, and product choices. I make the evidence and the next research question explicit.

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Project connections

Specific contributions and the methods behind them.

Market assessment

New Yorkers United for Child Care
Jun 2026 to Aug 2026

My contribution

Combined regional child care research with 2,857 stakeholder records to recommend a two market pilot.

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Practical lesson

Compare potential markets against the same criteria.

Customer segmentation

Customer Segmentation & BI
Sep 2026

My contribution

Compared five K means configurations using category spending shares and analyzed concentration across 440 customer records.

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Practical lesson

Purchasing mix describes what customers buy. Spending level describes how much.

Competitive intelligence

Wayfair / Extern Project
Jul 2026 to Aug 2026

My contribution

Monitored competitors and summarized design trends through rug market reports, moodboards, and a presentation.

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Practical lesson

A research report needs a source, an observation, and a question for discussion.

Illustrative brief · Proposed approach

A proposed exercise.

Which customer segment should a team investigate for a new offer?

Start withA documented customer dataset, category definitions, relevant market sources, and the business objective.

Profile the data’s coverage and summarize differences in needs or purchasing behavior.
Develop a segment hypothesis using observed patterns and relevant external context.
Recommend a focused follow up study or pilot to test the assumption before committing resources.

What I would deliver: A segment profile with source notes, limitations, and a next research brief.
How I would evaluate it: Check segment stability and document what evidence would support or challenge the recommendation.

Field notes & related role titles

Market Research Intern · Market Research Analyst Intern · Consumer Insights Intern · Customer Insights Intern

These projects use secondary research and quantitative analysis. The customer dataset is historical public data.

The example brief above describes a proposed approach. Case studies distinguish completed work, reported results, and recommendations.

Related methods & exercises

Download the field brief ↓

Each exercise includes a question, its assumptions, and working files.

Market research & insights

Public data analysis · Portfolio companion

Customer purchasing mix memo

Compare what retail customers bought with purchases by hotels, restaurants, and cafés using historical public records.

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Product marketing

Illustrative sample · Fictional product

Product messaging brief

An exercise in explaining a product clearly, supporting each promise, and planning how to test the message.

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