Further exploration
Creative tests · Conversion · Measurement
My closest experience is creative testing, benefit focused copy, and campaign analysis. I’m interested in growth work that combines customer understanding with careful measurement.
Specific contributions and the methods behind them.
Romin
Sep 2024 to Jan 2026
My contribution
Ran weekly A/B tests across 50+ ad variations and used Excel engagement analysis to select creative.
Read the case studyPractical lesson
Creative engagement helps frame the next message test.
Breaking Games
Jul 2026 to Aug 2026
My contribution
Flagged $12.9K in advertising spend without recorded results and proposed tracked experiments.
Read the case studyPractical lesson
Resolve measurement gaps before treating an apparent winner as a reason to scale.
Illustrative brief · Proposed approach
Which message should earn the next creative test?
Start withAudience research, past creative results, a conversion definition, and test constraints.
Growth Marketing Intern · Performance Marketing Intern · Growth Strategy Intern · Advertising Intern
The Romin case reports a relative catalog conversion improvement. The separate campaign readout uses synthetic data and includes uncertainty.
The example brief above describes a proposed approach. Case studies distinguish completed work, reported results, and recommendations.
Each exercise includes a question, its assumptions, and working files.
Illustrative sample · Synthetic data
Compare two signup rates and decide whether the difference is clear enough to recommend a change.
Illustrative sample · Fictional product
An exercise in explaining a product clearly, supporting each promise, and planning how to test the message.